VOX is a start-up brand that focuses on Artificial Intelligence services for telecommunication companies. We teamed up with Vodafone Queen St to help resolve their proposal of slow customer service and long queues. The AI acts as an assistant to aid staff in-store, attending people with their requirements of services.


As the team leader, my role is to create design documentation including building brand image, prototyping AI form and functionalities, concept designs, wireframes and campaign collaterals.

Team members: Young Eun Choi (Graphic Designer) and Hao Qi (Motion Designer)



Client / MDS in collaboration with Vodafone Queen St

Year / 2019