Mini members is a kid's membership initiative designed for the Auckland Art Gallery. The sub-brand targets children aged 5-12 which has the aim of stimulating ongoing engagement. As a design team, we have come up with the 3D paper graphics style as we believe that it holds a personal value of creativity and a strong appeal for the audience.
My role in the team is to create designs of characters (based on artists that had their works published in the gallery), collector cards and poster design.
Team members: Andrew Eiserman (UX designer), Coroline Khonthikun (Motion designer), Hannah Thompson (Graphic designer) & Elza Van Der Merwe (Motion designer)
Client / MDS in collaboration with Auckland Art Gallery
Year / 2018