Bloom & Bold (B&B) is a startup facial skincare business that targets people who struggle with breakouts on a daily basis. By incorporating the correct methods of face cleansing, B&B encourages people to clean their faces in a fun and more convenient way and able to see results. The tone of voice for the brand is warm and authentic. By staying away from the clinical white theme like other skincare brands, B&B's unique selling point is having hand-drawn character illustrations representing each skin type. Furthermore, having this approach builds a more personal connection.


The collateral that is produced is a facial cleansing device packaging box, a website to promote the brand, brochure that informs and navigates customers and a business card to advertise the brand.


MDS Brief

Year / 2018

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